Jack Smith


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Case study - Riata Ranch

Skills involved : Graphic design, web design, flash design

Riata Ranch approached me in regards to the possibility of redesigning their outdated web site. With pages worth of text on just a few pages, I had a serious challenge on my hands. Shown below are the comparisons between the original site and my redesign. See the sections in the lower half of the page for direct comparisons.

Before
After
before After


Tasks
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Navigation

The original site had two menus, how confusing! One of the first tasks that I completed was to create a CSS based layout with very simple buttons all collected into one menu.
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Flash

The original site had the same picture on each page, how bland! I created a set of themed banners using high quality photography and selected client quotes in order to add a bit of variety.
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Flash video

The original site had video, but it didn't have any controls. With my design I created attractive tabbed buttons and ensured that the video was streamed from the server with a simple flash interface and playhead.
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Gallery

The original site had a gallery but it went off the page, in fact it was 3 pages wide! I made a grid of photos and arranged them in a nice, simple order.
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Quote system

One of the toughest tasks of the project. The original site had a simple contact form, the owner then had to reply to each email by hand giving a custom quote. I designed a PHP and Flash based system that automatically provides a quote for the user based on the data that they input.
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Products

I thought that the original produce page was quite ugly and disorganised. I created a simple grid for the products highlighting their attributes and included a small 3D generated image of each product to go along side.
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Making the side panels

There was links to sections on the site that I felt not all viewers would benefit from reading. I condensed these into collapsible panels that I placed on the right hand side of the page. Now, someone only reads the text if its something that interests them.
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Highlighting the product

The products were initially poorly highlighted, using random photographs. I created two 3D models in Flash that the user can freely rotate. Along side the 3D models is a grid showing each product's specifications, this allows viewers to easily compare the two products.
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Condensing the text

There was way too much text on the main page, (3 pages worth!). I condensed all of the text into manageable 'tabs' so that only a small amount of text is ever shown at one time. The page doesn't have to refresh when changing between sections either, I feel that this has improved the overall user interface.
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Flash intro

The client asked for a simple page that would allow the users to choose different sport categories. I created a simple flash intro that loads pictures at runtime, this means that they are easy to update at a later date.

 

 

 

Designer case study
Jack Smith - Freelance web designer